Strategy of Sainsburys Essay Online For Free - Free Essay Example

Sample details Pages: 7 Words: 2215 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Case study Did you like this example? Introduction The aim of this report is to provide an in-depth marketing analysis linked with the UK supermarket segment. The core idea here would be to develop an integrated research by highlighting one of the supermarkets and then developing core recommendations to improve the business presence in the market. It is important to highlight that the primary focus of the research is linked with the establishment of a more viable marketing strategy for big 4 supermarkets in the region. Don’t waste time! Our writers will create an original "Strategy of Sainsburys Essay Online For Free" essay for you Create order The report initially starts off with the development of a path to highlight the current supermarket situation in the market. The main focus here is to highlight the current market shares and the overall trends in the industry. This is followed by the choice of a single supermarket out of the big four. An analysis on that particular firm from the current market situation is conducted. This moves into the development of a marketing recommendation for the business. The main idea here is to develop a viable marketing strategy in order to improve the overall market visibility of the firm. UK Supermarket Industry The aim of this section is to highlight the current landscape of the UK supermarket industry. Butler (2015) states that the UK supermarket industry is one of the most competitive areas of the country. There are a total of 4 key supermarkets in the region, namely Tesco, Asda, Sainsburys and Morrsions. The Economist (2015) highlights that together these four supermarkets have over 60% of the total market share and hence are fairly visible in the market. However, over the past 5-10 years a slow yet strategic shift has happened. The UK supermarket industry has seen an influx in discounted supermarkets such as Lidl and Aldi. This has had a direct impact on the consumer buying pattern and hence seen a direct shift on the current big 4 from a market development and share point of view. Butler (2015) states that the development of discounted firms are impacting the overall landscape of the market by in fluxing a shift in market share. Hence, from a big 4 point of view. Sainsburys The focus of this report is based on Sainsbury as an organisation. Sainsbury currently has 16% of the market share and reported a revenue of GBP 23billion in 2014 (Sainsbury Annual Report, 2014). The organisation, since its inception has seen rapid development in its market share growth. However, Butler (2015) states that Sainsburys over the past decade has had a decline in its overall sales, with 2011 being one of the lowest revenue generation months for the business. This is clearly a sign of the firm losing traction in the market and therefore an indication that the organisation needs to revamp is current marketing strategy. Marketing Audit After establishing that as a firm Sainsbury needs to have a more visible approach to market its presence it is important to critically analyse the organisations current marketing strategy. A marketing audit is a comprehensive, logical process which allows a firm to develop an understating of where it lacks and servers as a mean to improve its market position (Ashill et al, 2003). To analyse, four key areas were analysed, segmentation, targeting, positioning and promotional marketing strategy. Segmentation is defined as one of the most important elements linked with market development (Varadarajan, 2010). The core notion of Sainsburys point of view involves both geographical and behavioural segmentation. The organisations uses the UK region as the primary geographical segment, on a behavioural side the firm aims to push itself as a mid-tier brand. The idea here is to capture market share based on the concept of best value for money. Targeting from a marketing point of view defines how an organisation portrays or highlights itself in the market (Pehrsson, 2004). Sainsbury as a firm uses segmentation based on behaviour which further trickle down to the organisations targeting strategy. Positioning defines how an organisation is perceived in the market. The core driving force here is normally how an organisation positions itself from a pricing point of view (Sainsbury Annual Report, 2014). Sainsbury as an organisation aims to target a more quality centric market and hence the pricing strategy of the firm ranges between medium and high end of the market (Banerjee and Dholkia, 2012). The firm uses this positioning strategy to highlight how it creates value for its consumers. Promotion: Promotional strategy is lined with the development of a process that allows an organisation to connect with its audience (Doyle and Stern, 2006). Sainsburys, as it stands uses a traditional marketing approach using television, radio and billboards to promote its products (Sainsbury Annual Report, 2014). Keeping this in context, it is important to indicate the development of a viable marketing strategy for the business. However, core limitations in the organisations current strategy are tied to its positioning strategy as well as how it promotes its products. The overall limitation is a liner positioning strategy that is almost always impacted by discount stores and their ability to under-cut the firms offering (Butler, 2015). This is a clear limitation from Sainsburys end as it allows the discount based organisations to take over the market share of the organisation and hence limits the overall position as well as the growth or the organisation. Furthermore, as highlighted in the audit, Sainsburys as an organisation uses a traditional promotional approach which has limited impact on the market development of the organisation. Research conducted by Bernhardt et al (2012) state that organisations operating at a large or small-scale need to develop a forward facing approach to promot ional activities, which means that the use of social media forms a critically important component of market growth. This aspect which is missing from the organisations current strategy, therefore needs to be revamped and is discussed in the recommendations section. All in all it is clear that while Sainsburys is a well-known firm that operates on a large scale, the overall marketing strategy for the business is limited and hence the organisation being impacted significantly due to these marketing limitations. Marketing Recommendations While the previous section highlights the overall positioning of Sainsburys from a market point of view, it is now important to highlight core recommendations based on the initial audit conducted. In order to develop a viable marketing and business development strategy, it is important to develop a re-vamped marketing mix and then indicate a core promotional strategy based on this marketing mix. Three key areas of revamping segmentation, targeting and positioning is discussed below which lead to the development of a new marketing mix. Segmentation It is recommended that Sainsburys uses its current geographical positions to further enhance its market sustainability. The idea would be to continue to use a geographical segmentation approach with focus on geographical specific deals based on the concentration of buyers. This would allow the organisation to develop a bespoke formula to develop a segmentation strategy that improves business position in the market. Targeting Sainsburys needs to develop targeted tiers linked with its products. The main focus here would be to develop a target market that is not just quality but also value conscious. With a re-vamped product linked and improved positioning the main focus of the organisation needs to be on the development of a wide target audience linked directly to the variety of the products being offered by the firm. Positioning As discussed in the previous section, Sainsburys has positioned itself at the mid-tier of the market. The idea, based on the audit would be to introduce products that are able to compete with the lower end of the market from a pricing point of view. This would allow the organisation to develop a market presence which moves to penetrate the discounted market segment. The new STP strategy allows the firm to develop a more diverse role. This is critical from a development as well as an execution point of view as it would allow the organisation to re-position itself based on the current market demand and hence challenge the overall approach undertaken by the discounted supermarkets segment. Keeping the above in context, the following discussion highlights a re-vamped marketing mix for the firm. Kotler and Keller (2012) state that a viable marketing mix allows an organisation to improve its marketing strategy and therefore increases the level of sustainability for the organisation. Product: An integral part of any firm, product defines an organisation and is therefore linked with the core offering of the brand. Sainsburys being a supermarket offers a wide range of products. However, keeping the new segmentation and positioning strategy in context, the firm needs to develop a new product line of its top sellers. The idea would be to use a cost conscious approach with products that are of a higher quality than the discount stores. This would enable the firm to have a product line which can compete directly with the discount market segment. Price: The current pricing model needs to be improved if the firm wants to compete with the discount stores. The idea here would be the use of a pricing strategy that is diverse and hence spreads from low to the higher end of the market. This would allow the organisation to improve its current market position and hence develop a wider audience spectrum. Place: The current approach of the firm is applicable here which is the use of physical stores as the primary location for the business. It is recommended that this approach is continued however emphasis on temporary pop-up stores which promote and sell the new cost centric product line need to be introduced. This along with an emphasis on online shopping needs to be injected into the business. Promotion: The promotional strategy of the business is discussed in the following section. However, the organisation needs to develop a footprint in non-traditional promotions in order again positive market share for the business. The re-vamped marketing mix would allow the organisation to have a much stronger position in the market and therefore improve the position of the firm from a developmental point of view. An integral part of any marketing strategy is linked with how well a firm promotes itself in the market. Keeping the current strategy of Sainsburys under consideration, the idea here would be to develop a new promotional strategy which would improve the overall visibility of the organisation, key points of this strategy are discussed below: Pull Approach: As it stands the organisation using a push based promotional strategy. Pull promotional approach allows firms to engage their target audience (Hooley et al, 2012). This is something that needs to be adapted by Sainsburys in order to develop a viable footprint in the market. While traditional marketing is effective, Sainsburys needs to move into the non-traditional form of marketing promotions these are further detailed below. Non-traditional Marketing: The idea here would be the use of social media channels such as Facebook and Twitter in order to develop a direct link with the target audience. This would allow the organisation to engage its target audience and enhance the organisations current footprint in the market. Comparative Adverts: Sainsburys needs to provide direct quality centric analysis of its products with the discounted stores. This would help consumers realise the value offering of Sainsbury from a product point of view. Overall, a combination of a new marketing mix long with the use of a viable approach to promotions would improve the firms position in the market. Conclusion The discussion above highlights the importance and relevance of developing a market centric strategy. It is clear from the analysis that the UK supermarket industry is very competitive. Although it is currently dominated by the big 4 of the market, the current approach is not sustainable. The analysis highlighted that Sainsbury as an organisation use a limited marketing approach which has allowed discount stores to gain market traction. Keeping the discussion in context, a new marketing direction was proposed. The idea here would be to widen the pricing spectrum and launch a product line that directly targets the discount store offerings. This along with the use of a promotional strategy that is more effective in the current environment was proposed. References Ashill,N. Frederikson,M. Davies,J. (2003) Strategic marketing planning: a grounded investigation, European Journal of Marketing, Vol. 37(3), pp. 430 460 Banerjee,S. and Dholakia,R. (2012) Location-based mobile advertisements and gender targeting, Journal of Research in Interactive Marketing, Vol. 6 Iss: 3, pp.198 214 Bernhardt,M. Mays,D. and Hall,A (2012) Social marketing at the right place and right time with new media, Journal of Social Marketing, Vol. 2 Iss: 2, pp.130 137 Butler, S. (2015) Aldi overtakes Waitrose to become UKs sixth-largest supermarket chain, Available from: https://www.theguardian.com/business/2015/apr/08/aldi-overtakes-waitrose-to-become-uks-sixth-largest-supermarket-chain Doyle,P. Stern,P. (2006), Marketing Management and Strategy, Harlow: Prentice Hall, Hooley,G. Piercy,N.F. Nicoulaud,B. (2012) Marketing Strategy and Competitive Positioning, Harlow: FT Prentice-Hall Kotler,P. Keller K. L. (2012), Marketing Management,14th Edn London: Prentice Hall The Economist (2015) Learning to be different, Available from: https://www.economist.com/news/britain/21638171-some-glimmers-hope-struggling-supermarkets-learning-be-different Morrisons, Available from: https://www.northdevonjournal.co.uk/Discount-supermarkets-overtaking-Tesco-Asda/story-26501630-detail/story.html Pehrsson, A. (2004) Strategy competence: a successful approach to international market entry, Management Decision, Vol. 42 Iss: 6, pp.758 768 Sainsbury Annual Report (2014), Available from: https://www.j-sainsbury.co.uk/investor-centre/reports/ Varadarajan,R. (2010), Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises, Journal of the Academy of Marketing Science, Vol. 38, pp. 119- 140

Essay about Electronic Cigarette Legalization Analysis

Since 2008, Electronic Cigarettes have become widely popular across the United States, despite the obvious health benefits the long term health effects of â€Å"smoking† electronic cigarettes are still unknown to researchers today. Electronic Cigarettes are the answer to a safer method of consuming nicotine despite its more popular tobacco products. Even though the effects of consuming large amounts of nicotine in a persons’ system is unknown, the unbanning of electronic cigarettes in Los Angeles decrease the harm second-hand smoke causes as well as the health risks associated with toxic tobacco products such as cancer. Electronic Cigarettes are healthy, not only providing a safer alternative to a persons nicotine craving and a cleaner†¦show more content†¦(Slashdot) Other studies have proven electronic cigarettes to be a healthier substitute such as the Drexel University Study; In this study researchers have proved electronic cigarette vapor to contain contaminant levels far below the considered toxicity levels. (Burstyn, Igor) Electronic cigarettes have shown to have little to no dire health effects on the average smoker today yet these results are ignored when Americans compare this product with the facts of the amount of damage tobacco cigarettes cause each day. The banning of public use of electronic cigarettes in Los Angeles seem to be harmless yet it may lead American tobacco smokers to revisit their old habits. Electronic cigarettes pose a small threat to American health yet pose a large threat to a multimillion dollar industry. The ingenuity for the creation of electronic cigarettes take away customers from greedy business men, the competition between both industries mislead many politicians into viewing electronic cigarettes as a threat. Previous facts from tobacco industries ignite fear and uncertainty of the future with the growing popularity of electronic cigarettes. Despite the uncertainty electronic cigarettes cause among Americans however fear is a necessity in life, A good scare is worth more to a man than good advice.(Edgar Watson Howe) Fear is what holds a person back and despite the studies and facts on electronic cigarettes Americans still firmly believeShow MoreRelatedMarijuana Mysteries : 5 Things We Still Don t Know About Marijuana1121 Words   |  5 Pagessubstances can cause a host of serious health problems in an individual, ranging from allergic reactions to overdose. 2) Can it hurt me? For years, marijuana legalization advocates and opponents alike have debated the potential health implications of cannabis. Evidence strongly suggests that if marijuana is smoked through a cigarette, it can have the same effects on the human body as smoked tobacco. However, the same can’t yet be said for marijuana as a whole, or its active substance, THC. LackRead MoreTobacco Industries And The Tobacco Industry Essay2239 Words   |  9 Pagesharmful habit to the human body. This is one of the biggest problems today that are killing people in the United States and around the world. Big tobacco companies are making billions of dollars off of people dying and getting people hooked on cigarettes or any tobacco product. Many states are now challenging these companies by raising the tobacco age so young adults and teens will not become hooked or be dependent on tobacco. For tobacco companies young adults and teens are their main target audienceRead MorePsy Evaluation Essay11057 Words   |  45 Pagesabstinence from all alcoholic beverages ANS:C PG68 11. Historically, the Chinese have had the biggest problem with which addictive drug? A.Opium B.Cocaine C.Marijuana D.Ecstasy ANS:A PG68 12. The lesson that we can learn from Shane Butler’s insightful analysis of treatment in Ireland is the need for: A. compatibility between societies’ belief systems and publicly instituted policy B. abstinence as a focus of treatment C. a return to Catholic princip les D. reunification of north and south in Ireland ANS:ARead MoreLas 432 Research Paper: Gmos20901 Words   |  84 PagesFinally, gene splicing also included the consideration of the alternative 3 Splice Site and 5 Splice Site where the two splice sites were joined. To detect splice variants, the methods used involved some computational prediction and microarray analysis to monitor gene expressions. After the discovery of recombinant DNA molecules and gene splicing, efforts were made in the 1980’s to make use of the genetic information gained and engage in various engineering processes. The Exxon patents oil eatingRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck

E-Commerce Security Issues Free Essays

[pic] INTERNAL ASSIGNMENT Name of the candidate: ISHA Enrollment no. : 01215903911 Course: MBA Batch: 2011-13 Subject: E-business Subject code: MS-114 Topic of assignment: Is security a real or perceptual problem in Web commerce. Subject Teacher’s name: Ms. We will write a custom essay sample on E-Commerce Security Issues or any similar topic only for you Order Now Sneha Chopra ABSTRACT This project report contains the study of â€Å"is security a real or perceptual problem in web commerce†. The content includes the security related issues being faced by the companies or organizations in their business through e-commerce. The tools being available in market to cope with such issues and a company named ZANTAZ being involved in solving such issues like threats, hacking, frauds, and theft etc. The example of such company facing hacking issues (Facebook) is also included in the study. The emerging security related issues how been tackled and their impact on the business transactions are being discussed. Table of content |S. no |Content |Pg no | | | | | |1. Introduction |4 | |2 |Advantages disadvantages of e-commerce |5-7 | |3 |Security a real problem |7-9 | |4 |Security issues |10-11 | |5 |Security tools |12 | |6 |Ex-Facebook |13-14 | |7 |Conclusion |15 | |8 |Viper report |16 | |9 |Source |17 | INTRODUCTION According to Wiegand (1997): â€Å"Any form of economic activity conducted via electronic connections† is called e-commerce. Web commerce  is a form of  electronic commerce  that is conducted primarily through the  World Wide Web  and other aspects of the  Internet. In e-commerce the business transactions are carried out on internet and includes purchase and selling of goods and services. Many business firms set up their website in order to display their products services for consumers to purchase or to get access by using web browser. Websites present the consumer with various options for searching and selecting products and services, which offer speed and convenience of shopping from home or the office. The consumer gains benefits of shopping 24 hours a day. [pic] Recently the Worldwide E-Commerce Fraud Prevention Network was formed by American Express and e-tailers such as Amazon. com and Buy. com to establish common grounds for reducing the threats created by increasing reliance on the Internet for commerce. Membership has expanded swiftly to now include 375 large and small players united to promote the growth of e-commerce in large part by keeping fraud to a minimum. Consumer privacy is becoming the most publicized security issue replacing theft and fraud as top concerns in e-commerce. The DDOS attacks demonstrated that business sites did not maintain adequate security protection and intrusion detection measures. Security, however, is not just a matter of technology; implementing technology without the proper organizational processes will not solve security problems. There are a number of critical social and organizational issues with security. The first is that the weak link in security is often users or employees, rather than the technology. The second is software engineering management, or managing how security technology is deployed. The third is the development of adequate organizational processes for risk management, separation of duties, and development of security policies, access control, and security assurance. Advantages of E-commerce Lower Cost Doing e-business is cost effective; it reduces logistical problems and provides a small business with competitive advantage with giants such as Amazon. com or General Motors. E commerce helps in reducing cost of business as it enables to get access to large population. Economy It helps in development of economy. It provides the business an international platform to do transactions and get a competitive advantage in the economy and increase the productivity. Higher Margins E-business along with higher margins helps in gaining more control and flexibility and enables to save time when manual transactions are done electronically. Better Customer Service E–commerce means better and quicker customer service. Online customer service makes customers happier. Instead of calling your company on the phone, the web merchant gives customers direct to their personal account online. This saves time and money Quick Comparison Shopping E–commerce helps consumers to comparison shop. Automated online shopping assistants called hop bots scour online stores and find deals on everything from apples to printer ribbons. Productivity Gains Implementing the web throughout an organization means improved productivity. For example IBM incorporated the web into every corner of the firm – products, marketing, and practices. Teamwork It has made the interaction easier through e-mails. It has transformed the way organizations interact with suppliers, vendors, business partners, and customers–mail is one example of how people collaborate to exchange information and work on solutions Information Sharing, Convenience, and Control Electronic commerce improves information sharing between merchants and customers and promotes quick, just–in–time deliveries. They can interact at any time through internet without any traffic jams, no crowds etc. Disadvantages of E–commerce Security Security continues to be a problem for online businesses. A customer does not feel confident about the secrecy of the payment process before they purchase anything. Unauthorized access and hacking of information are the major concern. System and Data Integrity Data protection and the integrity of the system are serious concerns. Viruses cause unnecessary delays, file backups, storage problems, danger of hackers and other similar difficulties. System Scalability A business develops an interactive interface with customers with a website. A website must be scalable, or upgradable on a regular basis to make sure customers remain with them. E–commerce is not free Establishing a web based organization involves huge funds or investment by the management. Brands are expected to lower search costs, build trust, and communicate quality. Customer Relations Problems It is the foremost objective of the organization to maintain the customer’s loyalty with them because they cannot survive in the market for long term without them. Products People won’t buy online People mostly don’t prefer to buy furniture’s for ex, online because they want to sit on it feel the texture of the fabric and therefore a website called furniture. com or living. com, have failed. Fake sites There are many bad sites which eat up customers’ money. Product quality There is no guarantee of product quality as customers cannot touch or test the product before the deal. [pic] Security is a real problem in web commerce. Security issues are rising day by day in web commerce and have become a major problem in the economy. The opaqueness of data collection methods on the World Wide Web has given rise to privacy concerns among Internet users. The number of hacking cases has risen and fake sites are countless on net. From this we can assume how secure our business transactions on the internet. To overcome this problem many software such as firewall, etc has been developed and installed in the organizations database so that the information is been secured from outside users. Security means â€Å"freedom from risk and danger†. In e-business security is the main concern of the business. How safe you are while conducting business on internet is the issue of nowadays. Consumers fear the loss of their financial data, and e-commerce sites fear the financial losses. Studies have shown that consumers are concerned about the lack of privacy on the Web. For example, Ryker et al. [2002] quote a Price Water House Coopers study indicating that 92% of consumers are worried about privacy, with 61% refuses to shop online. Forrester research has found that privacy fears inhibit nearly 50% of consumers from shopping online and suggests that consumers often decline to provide data requested by websites and provide false information. Online privacy and online security are distinct. Privacy concerns arise when consumers’ personal information is retrieved online without the consumer’s consent or knowledge and is sold to third parties without the consumer’s consent or knowledge. Whereas, online security relates to the confidentiality of the information, system’s ability to secure itself against the conduct of unauthorized third parties, such us hackers, who attempt to access the Web site’s stored information. Security Issues in web commerce:- Three types of security threats 1. Denial of service, 2. Unauthorized access, and 3. Theft and fraud 1). Denial of Service (DOS):- Two primary types of DOS attacks: spamming and viruses a) Spamming Sending unsolicited commercial emails to individuals E-mail bombing caused by a hacker targeting one computer or network, and sending thousands of email messages to it. Surfing involves hackers placing software agents onto a third-party system and setting it off to send requests to an intended target. DDOS (distributed denial of service attacks) involves hackers placing software agents onto a number of third-party systems and setting them off to simultaneously send requests to an intended target. b) Viruses: self-replicating computer programs designed to perform unwanted events c) Worms: special viruses that spread using direct Internet connections d) Trojan Horses: disguised as legitimate software and trick users into running the program 2). Unauthorized access a) Illegal access to systems, applications or data b) Passive unauthorized access – listening to communications channel for finding secrets. May use content for damaging purposes c) Active unauthorized access. †¢ Modifying system or data. †¢ Message stream modification †¢ Changes intent of messages, e. g. to abort or delay a negotiation on a contract d) Masquerading or spoofing – sending a message that appears to be from someone else. †¢ Impersonating another user at the â€Å"name† (changing the â€Å"From† field) or IP levels (changing the source and/or destination IP address of packets in the network) e) Sniffers – software that illegally access data traversing across the network. 3). Theft and fraud a. Fraud occurs when the stolen data is used or modified b. Theft of software via illegal copying from company’s servers c. Theft of hardware, specifically laptops, pen drive, cds, hard disk etc. E-COMMERCE SECURITY TOOLS:- 1. Firewalls- software and hardware 2. digital certificates 3. digital signatures 4. ublic key infrastructure 5. encryption software 6. Biometrics- retinal scan, fingerprints, voice, etc. 7. passwords 8. Locks and bars- network operations centers. An example:- Driven by information preservation rules, corporations within the financial services sector have begun to seek assistance from companies such as ZANTAZ, a leading provider of Compliance Technology Solutions. With the help of companies like ZANTAZ, a corporation can deploy proactive compliance initiatives that: a) Automatically capture, archive and instantly retrieve email, attachments, and IM; b) Monitor and supervise email, IM and other electronic communication; and ) Quickly restore data from back-up tapes in the event of an audit, litigation or investigation. Companies like ZANTAZ have gone to great lengths to empower a corporation to quickly, efficiently, and cost effectively deploy proactive compliance solutions associated with electronic communication preservation, supervision, and record-keeping regulations. Example- â€Å"Facebook – security issues† One of the example of the company facing security issue worldwide is Facebook. Facebook has been under heavy attack since the last two year as the popular social networking site has become the victim of a severe hacking spree affecting nearly every user on the site. it has become a severe problem worldwide and is still increasing. The hacks do not seem to have specific targets but happen at random with some user’s newsfeeds being littered with objectionable content and others not seeing anything. This led to the temporarily blocking of site and unable to access the information by the users. Some of the hacks happen in the form of â€Å"click’ spam being sent out. A popular spam involves Kim Kardashian with a link to a video. It will say something like â€Å"After watching this video I lost all respect for Kim. † Upon clicking, the link takes the unsuspecting person nowhere, and hacks the account sending the same spam to all of the user’s friends. Other spams include mass messages and tagged photos leading people to believe they are in the link or involved with it because it is not personalized. Those will also have the same result, and continue the spamming of others walls. Impact on customer Users are outraged and some are considering deleting their profiles. Actress and director, Courtney Zito, told The ChristianPost, â€Å"I have 5000 friends. My feed is littered with porn. I can’t even check my news feed with anyone around because of it†. This led to the decrease in the market share and people have removed their pictures and are now afraid of posting anything on profile. Computer hackers attempt to break into at least 600,000 Facebook accounts using stolen username and password details every day, the social networking giant have revealed. The latest revelation came after Facebook issued a security announcement promoting its new ‘Trusted Friends’ password restoration technique. Many of the hackers are caught out by additional authentication questions, such as asking users to identify friends in pictures, but many attempts are successful. this problem has helped contribute to the demise of Myspace a couple of years ago. The spam ran rampant ultimately causing many of the users to switch to the â€Å"safer† Facebook. [pic] Conclusion Security is now understood to be largely imperfect, the continual cat-and-mouse game of security expert and hacker. Important technical developments have been deployed in the last five years; however, it is clear that organizational policies may play as an important role in site security. The results of this study provide support for the assumption that consumer e-commerce adoption/rejection decisions are determined by rational behavior in terms of channel net value seen as the perceived balance of power between the overall benefits that are likely to accrue by using the Internet, and the overall barriers encountered to using it or to deriving the sought benefits: Internet adopters, and especially the consumers who have embraced online shopping, perceive the total benefits of e-commerce as exceeding the total impediments to embracing/using e-commerce, whereas Internet non-adopters consider the impediments to e-commerce as drastically surpassing the benefits offered by the commercial Internet. VIPER REPORT [pic] SOURCES 1. http://www. allbusiness. om/technology/software-services-applications-online-security/11565464-1. html#ixzz1kNGJjj94 2. http://www. allbusiness. com/technology/software-services-applications-online-security/11565464-1. html 3. www. manjeetss. com/art icles/advantagesdisadvantagesecommerce. htm 4. http://www. allbusiness. com/technology/software-services-applications-online-security/11565464-1. html#ixzz1kNOllPwd 5. http://www. pcworld. com/article/160545/facebook_hit_by_five_security_problems_in_one_week. html 6. http://www. dailymail. co. uk/sciencetech/article-2054994/Facebook-hackers-attempting-crack-600-000-accounts-day. html 7. http://www. eecs. umich. edu/~ackerm/pub/03e05/EC-privacy. ackerman. pdf How to cite E-Commerce Security Issues, Papers

IPHIGENIA IN AULIS Essay Summary Example For Students

IPHIGENIA IN AULIS Essay Summary A monologue from the play by Euripides NOTE: This monologue is reprinted from The Plays of Euripides in English, vol. i. Trans. Shelley Dean Milman. London: J.M. Dent Sons, 1920. CLYTEMNESTRA: Now hear me, for my thoughts will I unfoldIn no obscure and coloured mode of speech.First then, for first with this will I upbraid thee,Me didst thou wed against my will, and seizeBy force; my former husband TantalusBy thee was slain. By thee my infant son,Torn from my breast by violence, was whirledAnd dashed against the ground. The sons of Jove,My brothers, glittring on their steeds in armsAdvanced against thee; but old Tyndarus,My father, saved thee, at his knees becomeA supplicant; and hence didst thou obtainMy bed. To thee and to thy house my thoughtsThus reconciled, thou shalt thyself attestHow irreproachable a wife I was,How chaste, with what attention I increasedThe splendour of thy house, that entring thereThou hadst delight, and going out, with theeWent happiness along. A wife like thisIs a rare prize; the worthless are not rare.Three daughters have I borne thee, and this son.Of one of these wilt thouO piercing grief!Deprive me. Should one ask thee, for what c auseThy daughter wilt thou kill, what wouldst thou say?Speak; or I must speak for thee! Een for this,That Menelaus may regain Helena.Well would it be, if, for his wanton wifeOur children made the price, what most we hateWith what is dearest to us we redeem.But if thou lead the forces, leaving meAt Argos, should thy absence then be long,Think what my heart must feel, when in the houseI see the seats all vacant of my child,And her apartment vacant: I shall sitAlone, in tears, thus ever wailing her:Thy father, O my child, hath slain thee; heThat gave thee birth, hath killed thee, not another,Nor by another hand; this is the prizeHe left his house. But do not, by the gods,Do not compel me to be aught but goodTo thee, nor be thou aught but good to me;Since there will want a slight pretence aloneFor me, and for my daughters left at home,To welcome, as becomes us, thy return.Well, thou wilt sacrifice thy child: what vowsWilt thou then form? what blessing wilt thou askTo wait thee, thou, wh o dost thy daughter slayThou, who with shame to this unlucky warArt marching? Is it just that I should prayFor aught of good to thee? Should I not deemThe gods unwise, if they their favours showerOn those who stain their willing hands with blood?Wilt thou, to Argos when returned, embraceThy children? But thou hast no right: thy faceWhich of thy children will behold, if oneWith cool deliberate purpose thou shalt kill?Now to this point I come: if thee aloneTo bear the sceptre, thee to lead the troopsTh occasion called, shouldst thou not thus have urgedThy just appeal to Greece: Is it your will,Ye Grecians, to the Phrygian shores to sail?Cast then the lot whose daughter must be slain.This had at least been equal; nor hadst thouBeen singled out from all to give thy childA victim for the Greeks. Or Menelaus,Whose cause this is, should for the mother slayHermione: but I, who to thy bedAm faithful, of my child shall be deprived,And she, that hath misdone, at her returnTo Sparta her young d aughter shall bear back,And thus be happy. Aught if I have saidAmiss, reply to that: but if my wordsSpeak nought but sober reason, do not slayThy child, and mine: and thus thou wilt be wise. .ubf478ecc28b1cf221cd129852cf89616 , .ubf478ecc28b1cf221cd129852cf89616 .postImageUrl , .ubf478ecc28b1cf221cd129852cf89616 .centered-text-area { min-height: 80px; position: relative; } .ubf478ecc28b1cf221cd129852cf89616 , .ubf478ecc28b1cf221cd129852cf89616:hover , .ubf478ecc28b1cf221cd129852cf89616:visited , .ubf478ecc28b1cf221cd129852cf89616:active { border:0!important; } .ubf478ecc28b1cf221cd129852cf89616 .clearfix:after { content: ""; display: table; clear: both; } .ubf478ecc28b1cf221cd129852cf89616 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubf478ecc28b1cf221cd129852cf89616:active , .ubf478ecc28b1cf221cd129852cf89616:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubf478ecc28b1cf221cd129852cf89616 .centered-text-area { width: 100%; position: relative ; } .ubf478ecc28b1cf221cd129852cf89616 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubf478ecc28b1cf221cd129852cf89616 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubf478ecc28b1cf221cd129852cf89616 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubf478ecc28b1cf221cd129852cf89616:hover .ctaButton { background-color: #34495E!important; } .ubf478ecc28b1cf221cd129852cf89616 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubf478ecc28b1cf221cd129852cf89616 .ubf478ecc28b1cf221cd129852cf89616-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubf478ecc28b1cf221cd129852cf89616:after { content: ""; display: block; clear: both; } READ: Coriolanus Essay Volumnia